Blog Entry #11

Blog Part 3

The final section of The Facebook Effect, by David Kirkpatrick is a great finish to the book, as it helped me gain such a great appreciation for Mark Zuckerberg and the others involved in the development of Thefacebook. Although he did have help from others at his university, Zuckerberg was the main contributor to making Facebook the network it is today. The ending of the book proved that all along his intentions were to make a page that was useful and appealing to all and a way to assert ones right to be oneself (pg. 278). It describes his goals of creating different elements, features, and applications of the page that would be useful to people at various levels; such as college students, businesses, and even political campaigning.

With continual access by the millions of users, Facebook has succeeded through the frequent upgrading of features and components. Throughout the process of making Facebook the success it is today, Zuckerbergs focus has been solely on creating the page so that it can be used for almost any networking action you need. The fact that his dedication was not to making money and becoming the most popular person on campus is what caused us to admire his work in the first place. As we said before, Zuckerberg was patient in the way he decided to take on outside help, which is a main reason for the success. Being a person focused more on customer satisfaction than receiving money and other economic gains, he has successfully created a page that is rapidly growing in users and appealing to many different organizations for different methods of use.

This section of the book explains Zuckerbergs techniques to achieving success, describes the new approaches and recent changes in how the business is run, and gives ideas for the future success of Facebook. But, the part of this section that stood out to me the most is how it proved and concluded everything that has been described about Mark Zuckerberg over the course of the book. His constant dedication to customer satisfaction and creating and up keeping a social network page that can be used for various reasons by almost anyone, is one of the main reasons he and his page have become so popular. Even though it has been an extremely long process to get his page where he wants it, not worrying about the money that he was individually making but rather focusing his attention on his users has achieved his goals.